Saturday, September 11, 2010

Commentary on Australian Election- and some questions for you

Carrying on with the theme of the Australian General Election, and advertisements, here is an animated video from a Taiwanese TV station, giving their point of view of the General Election. It is a bit like a political cartoon - it is funny, but it also has some serious points.

OK. It is very funny.
But I have a few questions

Do you think it is fair, in it's portrayal of Tony Abbott's attitude towards refugees?
What do you think of it's portrayal of the Australian public? Is it fair?
Overall, do you think, regardless of the humour, is this an accurate portrayal of the election?

Friday, September 10, 2010

General Election Advertisements

Here is another TV advertisement, which I also found on YouTube. It also comes from the Australian Labor Party.This one is very negative.

 
  • Note the tone of voice - it is quite sarcastic.
  • And the photo of Tony Abbott is black and white - a very bad, sinister looking shot.
  • The ad then catalogues all of the mistakes that Tony Abbott had made, and negative things about him - with the word "Fact" appearing on the screen. This emphasis, adds to the force of the argument.

Of course, both the main parties made these negative advertisements - and perhaps they were too effective.  That is probably why the Australian public couldn't make up its mind.



As a Saudi Arabian, it has been fascinating the Australian General Election. Exciting too - because the result was so close. However, from a media and public relations point-of-view, it was very interesting.

TV advertisments.
Many of these were so very negative. In the end, you thought that both sides were the worst possible scoundrels. The Liberals painted Labor as incompetent, and big spenders. Labor said that the Liberals were going to bring in very hard industrial conditions for workers.

There were also some positive TV adverts. I did a project on this one for one of my subjects.


http://www.youtube.com/watch?v=3gcP0CuV-XU&feature=pyv&ad=6309204226&kw=election&gclid=CIu-uZKoxaMCFQK_bwodsFH0Yg

I found that the Prime Minister was very careful in her speech - her pace of speaking was slow and deliberate. And every point she made had a text, reinforcing the message. She was, as they say,  "on message."  In the background, she had an Australian flag on one side, and a bowl of flowers on the other - symbolising patriotism and  her femininity - after all, she was the first female Prime Minister of Australia. Her dress, and the way she looked at the camera - all this gave the impression of a leader.

The flag, and the flowers were probably aimed at different publics- those mainly men, who are influenced or impressed by the flag, and patriotism - and also, perhaps women, who would see her as representing them.

The message was delivered in short phrases; each chunk dealt with with one of the positive things that Julia was going to deliver - broadband, a mining tax to give jobs, and a big push for environmental improvements.

This advertisement said a great deal, in a very few words.

Wednesday, September 8, 2010

Some Background About Saudi Arabia



Let me tell you about Saudi Arabia. The population is 24, 645,000, which includes 5.5 million resident people from overseas. It has a similar population to Australia, and the two countries are similar in that they have a big population from overseas.

Communications are very modern;
  • 21,500,000 mobile phones
  • 117 television stations
  • 22 Internet Service Providers (ISPs)
  • 4, 800,000 Internet users. 

Tuesday, September 7, 2010

Introduction to Abdul

Hi,   I'm Abdul, and I am from Riyadh, in Saudi Arabia, and currently I am studying at the University of Western Sydney. I am  very interested in communication and public relations.In this blog I will show you a lot of the things I am interested in.