More on McDonalds. I am going to follow the advertisments from the seventies until now.

 In the 1970's, Needham, Harper and Steers (DDB Needham today) took over and created the "You deserve a break today" campaign in 1971, which was immensely successful.  Other slogans that followed were "We do it all for you" in 1975 and "You, you're the one" a year later. And in 1974 came the slogan "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun" for the Big Mac. This jingle became a huge success, first being sung by actors and then by real people – to create a bond with the customers. Customers were given a free Big Mac if they could sing it.  It became a hit song on the radio.

Here is the  "we do it all for you" advertisment. Notice how it follows the style of the earlier one - with all the ingredients, and some humour.